老美给比赛观众发放视线跟踪探测装置，以确定广告牌往哪放

garysu. · 发表于 2014-5-31 10:32:13

Cleveland Indians队对少数观众的视线进行跟踪探测，以找出他们在看比赛时花多少时间看特定的区域，从而帮助确定广告牌如何设置才更为合理：
Advertisers and sponsors are extremely valuable to all professional sports teams, and thus it is very important to keep them engaged with the fans.
In an effort to make this happen, the Cleveland Indians recently partnered with Tobii, a maker of eye-tracking glasses, to conduct a study that could determine what exactly folks look at throughout their time at Progressive Field. The MLB team says it gave 47 fans a pair of Tobii Glasses to use during the span of three days, which were worn as they watched games from various seating areas at its ballpark.
Essentially, using the Tobii Insight research program as the basis, the goal was to see how much time participants spent looking at the main scoreboard and other dynamic signage. In theory, this would detect just how valuable certain locations are inside the stadium -- so, the easier it is for you spot it, the more it could potentially cost for a company to put an ad there.
http://www.engadget.com/2014/05/ ... e-tracking-glasses/