【大J小调】偏爱VW的LISA GORMAN，【#14更新】关于“冬宴”A/W14

ying74 · 发表于 2014-6-15 18:12:12

本帖最后由 ying74 于 2014-5-28 14:16 编辑
大J闲来无事，搜到此文，虽是旧文一篇，也未尝不可。给所有Gorman控，译得差强人意之处，还请一笑而过！VW可不是Volkswagen，而是Vivienne Westwood ，哈哈！
INTERVIEW---LISA GORMAN
访谈录（节选）——莉莎?戈曼
P.S.
In 1999, lisa gorman launched her eponymous label at fledgling boutique fat52 in fitzroy, melbourne, with a collection titled 'less than 12 degrees'. the instant success of that first offering was the beginning of something special, and in the years that have followed the gorman label has become an iconic part of the australian fashion landscape.
1999年，莉莎在墨村FITZROY的FAT52（一家小规模的精品店）开始她的同名品牌，她带来了她的‘少于12度’系列。小试牛刀，一发不可收，随着时间流逝，戈曼品牌已经成为澳洲时尚界的偶像之一。
How is the business structured? –  how many people work with you and do you still play a very hands-on role in the day-to-day running of the business?
生意构建：你有多少员工？在日常经营中，你仍然事必躬亲吗？
I have a staff of around 140 people, mostly being our prized and precious retail staff out in the stores.  I have a small product design team of 3, including myself, a graphics and IT/online team of around 3 and a management / admin team of around 8 people. I’m very hands on, basically directing all creative elements of the business from store fit-outs to product design to branding to promo’s. I spend most of my time directly on clothing and accessory product design which I believe is the backbone of the brand. If the product isn’t spot on then the rest of it is a waste of time. I have excellent support within the business in managing the day to day runnings of the retail side of the business, which is super important when my skills lay naturally with the creative side.
我有将近140名员工，大部分作为我们重要的零售系统员工派往各个店铺。我有一个包括我自己在内的3人产品设计小团队，一个大概3人的图像和IT网络团队，还有一个大概8人的行政管理团队。当然，我事必躬亲，基本上直接指导所有的创意元素，从店铺准备到产品设计再到品牌推广。我花了几乎我所有的时间在服装和配件产品的设计上，这些我相信是一个品牌的支柱。如果产品定位不准确，那么其余的都是浪费时间。我有强有力的来自零售方的支持，管理每日的商业运作，这一点非常重要，使我在创意这一方游刃有余。
What were your initial goals for Gorman when you first started?
个人初衷: 你最初对自己品牌的目标是什么？
I had no expectations to be honest. My initial goal was to do the 10 peice exhibition-style collection for Fat, of which there were  25 pieces of each style all made from almost the same roll of fabric. I didn’t want a fashion business. I couldn’t think of anything worse than comitting to rent, staff, overheads, calculators, margins. Scary.
老实说，我没有什么期望。我最初的目标是能做10件款式一季给FAT(一家小规模的精品店)，再用同一批料子每个款式做大概25件。我并不热衷于时尚业。很难想象有什么会比满脑子租金，员工，日常经费，计算器，利润更糟糕的了。害怕！
How would you describe your own sense of style?  Are you more comfortable in jeans and Converse, or do you always wear pretty things and cute shoes!?
个人品味：你怎么形容你个人的穿衣风格？你认为牛仔和CONVERSE鞋更舒适吗？还是你总穿着漂亮的衣服和可爱的鞋子？
Always more comfy in jeans and conny’s, but in fear of that getting boring I mix it around with lady-shoes, shirts and my favourite… the printed pant.
牛仔和帆布鞋总是让人很舒服，但是有时不免单调。我喜欢把它们和淑女鞋，裙子，还有我的最爱——印花裤子混搭在一起穿。
[color=]详见http://thedesignfiles.net/2011/11/interview-lisa-gorman-giveaway/

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