宝马销售总监称SUV扼杀了运动型跑车

garysu · 发表于 2014-11-14 09:20:11

宝马销售总监Robertson接受采访说，跑车市场受到两个因素的打击，一是金融危机导致的衰退，二是豪华suv的崛起使得跑车遭遇严重威胁。他还明确提到，中国市场的火爆没有带来什么帮助，因为土豪们都喜欢让司机开车，对排放的控制也限制了跑车销售。According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.autoblog.com