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发表于 2014-8-30 13:02:20
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招股书里这样说的
The proceeds of the Offer will: 募得资金将用于
? provide Bellamy’s with additional working capital to manage the
forecast growth curve in sales across all regions; 提供资金管理各区域的销售增长（增加销售和管理人员）
? provide Bellamy’s with additional marketing budget flexibility
to achieve greater penetration of the Bellamy’s brand awareness
and product range across all regions and the introduction
of Bellamy’s products into new geographic regions; 增加广告投入
? provide additional capital to invest in R&D initiatives aimed at
evolving and expanding Bellamy’s product range and the
extension of products into new age categories; and 增加研发投入，研制新产品
? pay the costs of the offer. 付IPO的钱目前贝拉米85%的销售收入来自澳洲国内。天猫旗舰店刚开张几个月，未来一两年的增长主要看中国。
Karicare已经被中国人买到脱销。贝拉米是国际上三个公认的有机食品品牌之一（另两个是德国的和丹麦的）。中国市场潜力还是有滴。虽然目前卖不过Karicare，但由于国内的总需求摆在那里，未来增长空间挺大。不太了解奶源（供应）问题。万一牛们真挤不出奶，那也真让人捉急。有人了解吗？他们的牛有多少，还能多挤出多少奶？ |
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